Privacy Policy

Effective Date: September 1, 2026
Last Updated: September 1, 2026

This Privacy Policy explains how We Are Fully Tackled Tackle Company, doing business as Fully Tackled (“Fully Tackled,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit FullyTackled.com, create an account, place an order, communicate with us, subscribe to marketing, submit content, or otherwise interact with our website and services.

By using FullyTackled.com, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Fully Tackled is operated by:

We Are Fully Tackled Tackle Company
d/b/a Fully Tackled
P.O. Box 23
Rock, Michigan 49880
United States

Email: support@FullyTackled.com

Website: FullyTackled.com

2. Information We May Collect

The information we collect depends on how you interact with FullyTackled.com.

We may collect information you provide directly to us, information generated through your use of the website, and limited information provided by service providers involved in operating our business.

Information You Provide

This may include:

Name
Email address
Telephone number
Billing address
Shipping address
Account login information
Order information
Product selections
Promotional-code use
Customer-service communications
Reviews
Product feedback
Survey or poll responses
Fishing preferences
Marketing preferences
Photographs, videos, or other content you voluntarily submit
Any other information you choose to provide

3. Payment Information

When you make a purchase, payment information may be collected and processed by the payment processor or payment service integrated with our Hostinger Ecommerce website.

Depending on the payment method selected, this information may include credit-card, debit-card, digital-wallet, or other payment information.

Fully Tackled does not necessarily receive or store your complete payment-card number.

Payment processing may be subject to the privacy practices and terms of the applicable payment provider.

4. Customer Accounts

If customer accounts are available and you create one, we may collect and maintain information such as:

Your name
Email address
Login credentials
Shipping information
Order history
Account preferences
Marketing preferences
Other account information

Customer accounts may be used to provide faster checkout, order history, order status, tracking, repeat purchasing, and other account features.

You are responsible for maintaining the confidentiality of your account credentials.

5. Information Collected Automatically

When you visit FullyTackled.com, certain information may be collected automatically through cookies, log files, analytics tools, and similar technologies.

This may include:

IP address
Browser type
Device type
Operating system
Approximate geographic location derived from IP address
Pages viewed
Links clicked
Products viewed
Referring website or source
Date and time of visits
Session information
Shopping-cart activity
Checkout activity
Website interactions
Advertising or campaign source information
Cookie or device identifiers

We may use this information to operate the website, understand how visitors use it, improve the customer experience, prevent fraud, troubleshoot problems, and measure marketing performance.

6. Cookies and Similar Technologies

FullyTackled.com may use cookies and similar technologies for purposes such as:

Keeping the website functioning
Maintaining shopping carts
Remembering preferences
Supporting customer accounts
Security and fraud prevention
Website analytics
Understanding visitor behavior
Measuring advertising performance
Remembering marketing preferences
Improving website functionality

Some cookies may be necessary for the website to operate.

Others may be optional depending on the technologies and services we use.

Where required by applicable law, visitors may be provided with cookie choices or consent controls.

Additional information may be provided in our Cookie Policy.

7. How We Use Personal Information

We may use personal information to:

Process and fulfill orders
Accept and process payments
Deliver products
Calculate shipping
Calculate applicable taxes
Provide order confirmations
Provide shipment and tracking information
Maintain customer accounts
Respond to customer-service requests
Address incorrect, damaged, missing, or other order issues
Administer promotions and discount codes
Detect and prevent fraud
Protect our website and customers
Improve products and assortment design
Understand customer preferences
Conduct surveys or polls
Develop new products
Analyze website performance
Improve the website
Maintain records
Comply with legal, tax, accounting, or regulatory obligations
Send marketing communications when permitted
Personalize communications or product recommendations where appropriate
Enforce our Terms and Conditions and other policies

8. Orders and Shipping

To fulfill orders, we may use and share information such as your:

Name
Shipping address
Email address
Telephone number where appropriate
Order information
Tracking information

with shipping carriers, fulfillment providers, technology providers, and other service providers reasonably necessary to complete your order.

9. Sales Tax

Information about your order and shipping location may be used to determine whether sales tax applies and to calculate the appropriate amount.

Tax-related information may also be maintained as necessary for accounting, reporting, and legal compliance.

10. Email Marketing

If you choose to subscribe to Fully Tackled marketing emails, we may send information regarding:

New products
New tackle
Fully Tackled box releases
Promotions
Discount codes
Company news
Customer polls
Product-development questions
Fishing content
Events or live streams
Other Fully Tackled updates

You may unsubscribe from marketing emails using the unsubscribe link or instructions provided in those communications.

Unsubscribing from marketing does not prevent us from sending necessary transactional messages regarding your orders, account, payments, shipping, security, or customer-service requests.

11. SMS or Text Messaging

If Fully Tackled offers SMS or text-message marketing in the future, we will request any consent required before sending marketing text messages.

SMS communications may be subject to additional terms presented when you enroll.

You may opt out according to the instructions provided with the applicable SMS program.

We will not treat placing an ordinary purchase as automatic consent to receive marketing text messages unless applicable law allows and the required consent has been obtained.

12. Reviews, Photos, Videos, and Other Customer Content

Customers may have opportunities to submit:

Product reviews
Fishing photographs
Catch photographs
Unboxing photos
Videos
Testimonials
Fishing stories
Product suggestions
Other content

Information you choose to submit for public display may become visible to other visitors.

Do not submit personal information that you do not want made public.

Submitting a photo or video to Fully Tackled does not automatically give us unlimited rights to use it for advertising.

If we want to use customer content in marketing, social media, advertising, or other promotional materials, we may request specific permission or provide separate submission terms.

13. Product Feedback

Fully Tackled is a company being Built With Anglers, and we may collect customer feedback about:

Products
Box contents
Species preferences
Tackle preferences
Future products
Product improvements
Fishing habits
Customer experiences

We may use this information to improve existing products, develop new products, plan purchasing, and better understand what anglers want.

14. How We May Disclose Information

We may disclose personal information to service providers when reasonably necessary to operate our business.

These may include providers involved in:

Website hosting
Hostinger Ecommerce
Payment processing
Shipping
Order fulfillment
Email delivery
SMS delivery
Analytics
Fraud prevention
Security
Tax calculation
Accounting
Customer service
Advertising or marketing
Technology infrastructure

These companies may process information according to their own privacy policies and contractual obligations.

We do not disclose personal information simply because another company wants a customer list.

15. Sale of Personal Information

Fully Tackled does not sell customer personal information for money.

Certain privacy laws may define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than ordinary language.

If Fully Tackled uses advertising technologies in the future that create rights to opt out under applicable law, we will provide required notices and opt-out mechanisms.

16. Advertising and Social Media

Fully Tackled may maintain or advertise through platforms including:

Facebook
Instagram
TikTok
X
Snapchat
Threads
Whatnot
Other platforms

If advertising, analytics, pixels, or similar technologies are enabled, these services may receive information about website activity according to their own privacy practices.

Your interaction with those platforms is also governed by their respective privacy policies.

17. Business Transfers

If Fully Tackled or We Are Fully Tackled Tackle Company is involved in a merger, acquisition, financing, restructuring, sale of assets, or sale of the business, information associated with the business may be transferred as part of that transaction where permitted by law.

Any successor would remain subject to applicable privacy obligations.

18. Legal and Safety Disclosures

We may disclose information when reasonably necessary to:

Comply with applicable law
Respond to a valid subpoena, court order, warrant, or other lawful process
Protect our legal rights
Enforce our Terms and Conditions
Investigate suspected fraud
Protect customers
Protect the security of our website
Prevent illegal activity
Protect the safety or property of Fully Tackled or others

19. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information.

For example, certain order, transaction, tax, accounting, or business records may need to be retained for legal or financial purposes after a customer relationship ends.

We may delete or anonymize information when it is no longer reasonably necessary, subject to applicable legal obligations.

20. Data Security

Fully Tackled uses reasonable administrative, technical, and organizational measures appropriate to the nature of the information we handle.

However, no website, network, transmission method, or electronic storage system can be guaranteed to be completely secure.

Customers should use strong passwords and protect their login credentials where customer accounts are available.

If you believe your account or personal information has been compromised, contact:

support@FullyTackled.com

21. Children's Privacy

FullyTackled.com is intended primarily for adults purchasing fishing products.

We do not knowingly seek to collect personal information directly from children under 13 through the website.

Fishing may be enjoyed by children and families, but purchases and account creation should be handled by a parent, guardian, or other legally authorized adult when appropriate.

If you believe a child has provided personal information to us without appropriate authorization, contact:

support@FullyTackled.com

22. Your Privacy Choices

Depending on how you interact with Fully Tackled, you may be able to:

Update account information
Change marketing preferences
Unsubscribe from marketing emails
Opt out of SMS marketing
Manage certain cookies
Request access to certain personal information
Request correction of inaccurate information
Request deletion of certain information
Request information about certain disclosures
Exercise other privacy rights provided by applicable law

Some requests may be limited where we need to retain information for legal, security, fraud-prevention, accounting, tax, order-history, or other legitimate purposes.

23. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable privacy laws.

Depending on where you live and whether the applicable law applies to Fully Tackled, these rights may include the right to:

Know or access personal information
Correct inaccurate personal information
Delete certain personal information
Obtain a portable copy of certain information
Opt out of certain targeted advertising
Opt out of certain sales or sharing of personal information
Limit certain uses of sensitive personal information
Appeal a denied privacy request
Receive equal service without unlawful discrimination for exercising privacy rights

Fully Tackled will honor applicable privacy rights where required by law.

To submit a privacy request, contact:

support@FullyTackled.com

Please use the subject line:

Privacy Request

We may need to verify your identity before completing certain requests.

24. Authorized Agents

Where applicable law permits an authorized agent to submit a privacy request on your behalf, we may request documentation confirming the agent's authority and may separately verify your identity.

25. Global Privacy Control and Opt-Out Signals

Where required by applicable law and technically supported, Fully Tackled will honor recognized browser-based privacy preference signals, such as Global Privacy Control, for applicable opt-out rights.

26. Do Not Track

Some browsers offer a “Do Not Track” setting.

Because there is not one universal standard governing all Do Not Track signals, our website may not respond to every such signal.

Where applicable law requires recognition of a specific privacy preference signal, we will comply as required.

27. International Visitors

Fully Tackled is based in Michigan, United States.

If you access the website from outside the United States, information may be transferred to and processed in the United States or other locations where our service providers operate.

If we begin intentionally marketing or selling into jurisdictions requiring additional privacy disclosures, we may update this Policy accordingly.